4.30.2012
SUMMERize YOUR CAR!
With summer only seven weeks away, there are a few things you should do to care for your car, especially if you've got a summer road trip planned. Most people can handle #2 - #5 on their own.
1) OIL CHANGE
If you live in an area with extreme temperatures, it's a good idea. Running oil through different temperatures takes a toll on your vehicle. (See my blog post "Time For An Oil Change? Maybe not.") You don't have to go to your car dealer for an oil change, unless of course it's free.
2) TIRE PRESSURE
Changes in temperature affect the air pressure in your tires. A change of just ten degrees can cause the tire pressure to change by 1 psi. Most people overlook checking their tire pressure, but it's the easiest form of maintenance. Invest in a tire pressure gauge and keep it in your glove box (if you don't have an automatic tire pressure alert system). Most carz have a sticker located either on the inside of the driver side door or inside the glove box to let you know what the tire pressure should be for your vehicle. Or check your owner's manual!
3) COOLANT/ANTIFREEZE LEVEL
This magical fluid prevents your engine from freezing in the winter and overheating in the summer. Make sure the level is full - no tools needed.
4) BATTERY
Make sure the fluid level is at the proper level. Hot weather is tough on batteries. All you need is a flathead screwdriver to pop the cap on top of the battery and you'll be able to see the fluid level. If low, fill with distilled water ONLY (to avoid mineral build up).
5) WINDSHIELD WASHER FLUID/WIPERS
Check to see if your blades are worn down from overuse, freezing temps and salt from the roads. If your visibility is reduced, you shouldn't be driving. When the summer heat hits, the rubber on the blades tend to get dry - they can crack and separate from the frame. The washer fluid should be topped off (use a funnel). You can easily make your own washer fluid too.
Here's what you'll need to make your own windshield washer fluid:
10 cups of warm water
3 cups of rubbing alcohol
1 Tablespoon of mild liquid dishwashing detergent
1 clean empty milk jug (1 gallon)
Pour the ingredients in the milk jug and shake vigorously. VOILA!!! If you have leftovers, you can use this solution for the mirrors and glass in your house - just pour the solution into a spray bottle. WARNING: don't use the homemade version in the winter time due to the lack of methanol, which prevents it from freezing.
As the Boy Scouts say, "BE PREPARED". And I say, "BE PROACTIVE". You don't want to be driving on a rural highway without cell service when your battery light comes on. Take care of your car now so she takes care of you and your family every day.
4.11.2012
ESTROGEN BASED CAR BUYING
J.D. Power and Associates recently compiled sales figures which show the top 9 vehicles women chose. Three out of the nine carz are Volkswagen, no surprise there (I'm one of them)!
The compact crossover Volkswagen Tiguan (a mix between a Tiger and an Iguana) has taken over the number one spot from the new VW Beetle, making it the top choice for chix.
The VW Beetle, with the flower vase on the dash (eliminated for newer models), has been the quintessential "chix car" since it returned to the market in the late 90's.
Here is the complete list showing the percentage of buyers who are female:
1) Volkswagen Tiguan, 61.7% female buyers
2) Volkswagen Beetle, 57.9%
3) Hyundai Tucson, 55.7%
4) Kia Sportage, 53.5%
5) Nissan Rogue, 53.1%
6) Volvo V50, 52.6%
7) Volkswagen Eos, 51.3%
8) Honda CR-V, 50.9%
9) Nissan Sentra, 50.1%
Did you notice how all 9 of these carz are foreign? The domestic automakers are making some headway with women, but not fast enough.
Women aren't just influencers. They've been steadily growing as prime car buyers since the early 80's. Although car manufacturers still heavily market to men, women buy 52% of all new cars. C'mon ad agencies - wake up and smell the motor oil!
What are women looking for when selecting a new car?
1) Safety (visibility, side airbags, outside mirrors)
2) Good Value (affordable, fuel-efficient)
3) Four-Door Models (no explanation needed here)
4) Positive Reviews (women are more likely to do more research, visit dealerships and rely on referrals from friends and family)
Here's what guys are looking for:
1) Styling
2) Horsepower
3) Engine Design
4) Front Visibility
While the popular car choices for men (Porsche 911, Vette, BMW M3, Ford F150) have a higher price tag, are more sporty, impractical and not fuel efficient, the women's more practical and economical choices certainly mean lower insurance premiums. It could also mean that your teenage driver would most likely ask to borrow Daddy's car.
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