Fiat sure invested a lot of money in advertising, but understandably so. They're back in the U.S. with a vengeance and they wanna be heard!
After acquiring a percentage of Chrysler (as of now it's 53.5%), Fiat wanted to re-enter the US market in exchange for providing Chrysler with the technology to build more fuel-efficient and smaller vehicles. Chrysler couldn't do it on their own. Enter the Fiat 500.
The 500 is considered one of the smallest cars in America. Although I drive a pretty small car (VW Eos), I don't think I could drive anything smaller. Looking for one to test drive - and not having much success.
The Fiat 500 is cute, it's funky and it's got personality! There are 3 different models: The Pop (manual transmission), The Lounge (no pkgs offered) and The Abarth (sports version with a turbo 1.4L, 4 cyl.) The 500C comes with a cloth sunroof (not a big fan). It's definitely a CHIX car, can't imagine any guy drivin' this one.
J-Lo is a superstar. She can sing. She can dance. She was voted (don't know by who) as the most beautiful woman on the planet. Fiat was smart. J-Lo can now sell cars. But what's all the ruckus about? Big deal, so she didn't shoot the scenes in the Bronx like the commercial depicts (they used a body double). Is that the first time we've ever seen a commercial where the star shot the scenes from an LA set instead of on-location? Clearly the answer is NO.
http://www.youtube.com/watch?v=deNRiBQiQ3Q
Anderson Cooper even included this commercial on his Ridiculist! He claims he just doesn't know who or what to believe anymore. Seriously? Does Anderson know that CSI Miami is filmed in Long Beach? Why are we singling out the Fiat commercial?
This too shall pass...
Sindi Wasserberg Lash
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